Demystifying Fantasy Hair Color
If the thought of dying your hair traditional blonde or brunette makes you yawn, fantasy hair color might be exactly what you need to spice things up. As the name...
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Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
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Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....
Get Frosty & Fabulous With Cold Girl Makeup
Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast,...
Everything You’ve Ever Wanted to Know About Mascara (and Then Some!)
Pop quiz: When was mascara invented? You might be surprised to learn that mascara as we know it—a product in a tube with a wand brush applicator—has only existed since...
Beat the Blahs With Dopamine Glam
Wearing makeup is an effective way to enhance your features and let your personality shine. Beauty also lets you embrace color and uniqueness. In a trend called dopamine glam—introduced by...
Valentine’s Day Makeup Ideas: Hot Looks for a Hot Holiday
We all know that no Valentine’s Day outfit is complete without the perfect makeup look. Whether you’re heading out for a special date or celebrating with your besties, you deserve...
Ravishing Red: Your New Favorite Color for Hair & Makeup
Red is, without a doubt, one of the sexiest colors. Vibrant and bold, the sultry hue screams confidence. Red makeup looks and hairstyles can spice up an everyday outfit or...
Pink Color Spotlight: Barbiecore and Beyond
While all things hot pink were trending on social media last summer, there’s no slowing down for this cheerful hue. If you’re anything like us, you are ready to bask...
9 Vintage Beauty Trends We Love to Revive
Beauty looks inspired by the 1990s and Y2K are having their moment, but they’re far from the only eras brimming with inspiration. From the heavy brows of the ‘30s to...
The Beginner's Guide to Makeup Brushes
Seasoned beauty lovers know that a flawless makeup look comes down to application—and that means focusing on brushes. Distinguishing between different types of makeup brushes and their uses is a...
Line ‘Em Up: The Ultimate Guide to Applying Lip Liner
There are a million ways to line your lips, from following your natural shape to getting creative with color combinations and proportions. But it also means it can feel like...
Spotlight on Velvetines Liquid Lipstick
Lipstick has come a long way since its origins in Ancient Sumeria. Now, beauty enthusiasts have dozens of formulas to choose from, one of the most popular of which is...
5 Ways to Make Your Winged Liner Looks Soar
Whether you’re headed to a holiday party, giving a presentation at work, or grabbing coffee with a friend, eyeliner adds the perfect final touch to your look. However, it’s also...
Navigating Your New Face & Eye Palette
You’ve just picked up that face and eyeshadow palette you’ve been eyeing for weeks, and you’re excited to try it out. Maybe you’re exploring a bold new color family—or maybe...
Where There’s Smoke, There’s Fire: How to Create the Hottest Smokey Eye Looks
The traditional smokey eye look is smoldering and dramatic with lots of deep gray and black tones, but there are many ways to achieve this classic blended look. Whether you’re...
How To Bring the Drama With Dark Lipstick
Dark lipstick can give you an irresistibly moody look—if it’s done right, of course. Purple, burgundy, brown, black, and other dark shades can be challenging to maintain. If any of...
