Turn heads for all the right reasons with our neon hair dyes. Our semi-permanent neon hair dye offers full-coverage color for truly attention-grabbing results, while our hair tints take a lighter, brighter approach to punchy color. Both Unicorn Hair formulas are long-lasting and fade gradually for a gorgeous look over the entire life span of your dye job.

All our neon hair dyes are 100% vegan and cruelty-free. They’re ready to use right out of the jar, so you don’t have to worry about mixing or measuring. Plus, they’re damage-free to keep your strands healthy. You don’t have to sacrifice your hair’s integrity to get great color—our products are free of the harsh chemicals that cause breakage.

Start with our Unicorn Bleach Party kit to create the perfect canvas for your new color, then follow your neon dreams. Go for a bold, neon blue with our Anime shade, or try Neon Peach for a fun, trendy twist. When you want a true Lime Crime look, try our signature shade—a vibrant, memorable green, of course! Having trouble choosing a hue? Take our color quiz to find the perfect match.

Neon…And On And On

To keep your color looking its best, be sure to wash with our color care products. Our unicorn hair color shampoo deposits color and revitalizes to help you maintain your color. And our hair color conditioner helps keep your bright hair stays...well, bright.

Choose your favorite shade and mix up your look with a bright new hair color!

For answers to more common color questions, check out our Unicorn Hair FAQ page.