Makeup For Unicorns

We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, weโ€™re here to unleash what makes you unique. Founded by makeup visionary Doe Deere in 2008, our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.

Weโ€™re known for creating colorful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to the sparkle of Diamond Crushers to our award-winning Unicorn Hair Color. We design, manufacture, and assemble our quality products using globally-sourced ingredients for high performance wear and high color pay-off.

Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, our makeup and all of its ingredients are never tested on animals. After all, we are the makeup for unicorns.