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Product type

Unicorn Hair Full Coverage



Unicorn Hair Full Coverage



Unicorn Hair Full Coverage



Unicorn Hair Full Coverage



Unicorn Hair Full Coverage



Unicorn Hair Full Coverage

Chocolate Cherry


Unicorn Hair Full Coverage

Mystic Rose


Unicorn Hair Tints

Berry Punch


Unicorn Hair Tints



Unicorn Hair Tints



Sonic x Lime Crime: Unicorn Hair Full Coverage Dye



New Formula Unicorn Hair Color Protecting Shampoo


New Formula Unicorn Hair Color Protecting Conditioner


New Formula Unicorn Hair Color Protecting Shampoo and Conditioner Set


Purple Hair Dye

Healthy Hair to Match Every Vibe

From light, sweet lavender to esoteric eggplant, purple hair dye is one of the most versatile ranges. And our selection makes it easy to choose the perfect shade to match your mood or defy expectations!

Our line of semi-permanent hair dyes and hair tints are designed to keep your locks healthy and looking fabulous. All our dyes are free from harsh chemicals and lighteners and are formulated to condition your hair. They are also all 100% vegan and cruelty-free.

Find Your Perfect Purple Hair Dye

While our full-coverage purple hair dyes will work on anyone, you will get degrees of vibrancy based on the lightness of your hair color. If you have blonde or bleached hair, then any shade will pop. However, if you have darker hair, starting with our Unicorn Bleach Party kit will help you get a bright purple payoff. If you have light hair and want a subtler shade, our Unicorn Hair Color Tint line will add a softer wash of color. Try Cloud for perfectly periwinkle results or Oyster for a soothing lavender-gray look.

If you have darker hair and don’t want to pre-lighten, consider a shade of purple that can augment your natural color. Ultra-pigmented shades like Genie and Pony help give dark hair a regal glow.  

Make Your Purple Hair Dye Last

The longevity of hair dye depends on a few factors, including how processed your hair is and how often you wash it. Avoid chlorinated swimming pools and use cool water when washing your hair to reduce the risk of premature fading.

For the best possible results, try our Unicorn Hair Color Shampoo and Conditioner. They’re formulated without sulfates and contain nourishing ingredients that will help your majestic purple hair reign.


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