Power Up Your Style With E-Girl Glam
The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...
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DIY Hair Color at Home
Feelin’ stuck in a rut? Babe, you’ve gotta switch it up! Now more than ever, it’s super important to treat yourself to some tender loving self-care.
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What Is the Blurred Lip Look?
Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...
Keep the Shine, Ditch the Harm: Why Sulfate-Free Shampoos Are Better for Hair
We all have unique hair care needs, but there’s one ingredient we all need to be aware of: sulfates. Sulfates are chemical surfactants added to shampoos to help create a...
Bullet Lipstick vs. Liquid Lipstick: Is There a Difference and Why Does It Matter?
Lipstick is a makeup essential that can change your entire look. A muted nude lip can freshen up your workday look, while a bold red lip sets the tone for...
Blue Color Spotlight: Be True to Your Favorite Hue
Bold and beautiful, blue is always a bit unexpected—and it never disappoints. From electric to pastel, shades of blue are seen throughout the beauty world. Whether you’re looking to add...
Is There a Link Between Makeup and Self-Esteem?
Being assertive, achieving goals, and getting enough sleep all help build confidence and self-esteem. But we think American football legend Deion Sanders was on to something when he quipped, “If...
Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
Unveiling the Hair Mask: The Latest Tool in Your Beauty Kit
Ready to take your locks to the next level this spring? Whether your hair feels dry, limp, or dull, a hair mask is the perfect way to give it a...
Light, Dreamy Color: A Pastel Spotlight
As much as we love dark, dramatic hair and makeup, we also look forward to airy, refreshing color palettes. Lately, we’re dreaming of all things soft and sweet—think flower petals,...
Mad About Matte: Your Guide to Super-Smooth Pigment for Eyes and Face
Color might seem like the star of the eyeshadow world, but let’s not forget about texture and finish. Every product is designed to look a certain way on the skin,...
4 Helpful Tips for Washing Dyed Hair
Nothing showcases your unique style like bold dyed locks, but think of the upkeep. While we all adore a powerful dose of color, keeping your strands in shape isn’t always...
Purple Color Spotlight: Go Bold or Go Home
Purple is a color traditionally associated with royalty, so tap into your regal side by incorporating this striking hue into your look. Purple hair and makeup looks can be elegant...
Color-Depositing vs. Color-Protecting Shampoo: Which Is Best for You?
There is nothing like a fabulous dye job to make you feel brand-new and ready to take on the world. But nothing lasts forever—eventually, the color can fade. That’s why...
Going Grunge: Your Guide to ‘90s Alt Beauty
After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...
Transparency Update
As we start the new year, we wanted to take a moment to share with our community where we are at and recap 2022. Last year was certainly a year...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
