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Power Up Your Style With E-Girl Glam

Power Up Your Style With E-Girl Glam

The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...

What Is the Blurred Lip Look?

What Is the Blurred Lip Look?

Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...

Light, Dreamy Color: A Pastel Spotlight

Light, Dreamy Color: A Pastel Spotlight

As much as we love dark, dramatic hair and makeup, we also look forward to airy, refreshing color palettes. Lately, we’re dreaming of all things soft and sweet—think flower petals,...

4 Helpful Tips for Washing Dyed Hair

4 Helpful Tips for Washing Dyed Hair

Nothing showcases your unique style like bold dyed locks, but think of the upkeep. While we all adore a powerful dose of color, keeping your strands in shape isn’t always...

Purple Color Spotlight: Go Bold or Go Home

Purple Color Spotlight: Go Bold or Go Home

Purple is a color traditionally associated with royalty, so tap into your regal side by incorporating this striking hue into your look. Purple hair and makeup looks can be elegant...

Going Grunge: Your Guide to ‘90s Alt Beauty

Going Grunge: Your Guide to ‘90s Alt Beauty

After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...

Transparency Update

Transparency Update

As we start the new year, we wanted to take a moment to share with our community where we are at and recap 2022. Last year was certainly a year...

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