This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from limecrime.com (the “Site”).  

This Policy was last updated on April 6, 2020. This Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be collected in or transferred to the United States. Unless otherwise noted, all data described by this policy is stored and processed in the United States.  

Lime Crime understands that the privacy of your personal information is important to you, so we have established privacy policies and practices. This notice explains how your data will be used, shared, or otherwise handled by Lime Crime. By visiting limecrimemakeup.com and/or limecrime.com (the “Site”), you agree to be bound by this Privacy Policy. This Privacy Policy may be updated from time to time. Accordingly, you should check the date of this policy and review any changes since the last posted version. If at any time, you do not agree to the terms of this Privacy Policy, please cease use of the Site. Your continued use of our Site constitutes your agreement to this Privacy Policy. The Site is owned and operated by Lime Crime Inc. 
 
Personal information we collect  
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.  
 
We collect Device Information using the following technologies:  
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.  
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.  This will help us to provide you with better user experience on our site.  
 
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.  
 
We also collect non-personal information, such as your IP address, device and browser you use, your network connection, details about how you browse through our website and the site that referred you to ours. This assists us in aggregating data in regards to visitor preferences, such as how many users visited a specific page on our site. 

We don’t want to be that annoying “friend” that keeps bothering you after you’ve ghosted. But if you give us permission, we may notify you of special promotions, new products or services, or other information that may interest you using the contact information you provide. We also have some pretty cool friends so if you give us permission to share your information with third parties, as described below, you may also receive notifications of special promotions, new products, or additional services from our third-party associates. If you would like to withdraw your consent to receive marketing messages, please send your request to info@limecrimemakeup.com or utilize the unsubscribe link contained in any marketing email message. 
 
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.  
 
How do we use your personal information?  
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:  
- Communicate with you;  
- Screen our orders for potential risk or fraud; and  
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.  
 
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  
 
Sharing your personal Information  
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.  
 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.  
 
Behavioural advertising  
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.  
 
You can opt out of targeted advertising by using the links below:  
- Facebook: https://www.facebook.com/settings/?tab=ads  
- Google: https://www.google.com/settings/ads/anonymous  
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads  
 
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.  
 
Do not track  
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.  
 
Your rights  
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.  
 
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.  
 
Data retention  
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.  
 
Changes  
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  
 
Children's Privacy  
The Site is a general audience website, intended for adult use. We do not market to, and do not knowingly collect any personally identifiable information from, children under sixteen (16) years of age. Children should always get permission from their parents before sending any personal information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We encourage you to become involved in your children's online experience, and to share your knowledge and experience with your young ones. If you’re under 16, please do not register for any of our services or provide us with any personally identifying information (such as your name, email address or phone number). Please contact our customer service department if you are aware of any personal information supplied to the Site by a child under the age of sixteen (16). 

Links to Other Websites  
There may be links to other websites from our Site. Lime Crime does not control any third-party websites and we are not responsible for how these sites use personal information. We encourage you to become familiar with the privacy practices of any linked site when you visit it. 

Security 

This Site takes reasonable steps to protect your personal data as you transmit it to our Site and to protect such information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. For more information, visit our security page. 

Your rights under the GDPR in relation to your information 

  • to access your information and to receive information about its use 
  • to have your information corrected and/or completed 
  • to have your information deleted 
  • to restrict the use of your information 
  • to receive your information in a portable format 
  • to object to the use of your information 
  • to withdraw your consent to the use of your information 
  • to complain to a supervisory authority 

Sensitive personal information: we do not collect sensitive personal information on you.   

Your California Privacy Rights 

Under the California Consumer Privacy Act, California residents have the right to: 

  • Request that a business delete any personal information about the consumer which the business has collected from the consumer. 
  • Request that a business that collects personal information about the consumer disclose to the consumer, free of charge, the following: 
  • The categories of personal information that it has collected about that consumer. 
  • The categories of sources from which the personal information is collected. 
  • The business or commercial purpose for collecting or selling personal information. 
  • The categories of third parties with whom the business shares personal information. 
  • The specific pieces of personal information it has collected about that consumer. 
  • Request that a business that sells the consumer’s personal information, or that discloses it for a business purpose disclose, free of charge, to the consumer: 
  • The categories of personal information that the business collected about the consumer. 
  • The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal was sold, by category or categories of personal information for each third party to whom the personal information was sold. 
  • The categories of personal information that the business disclosed about the consumer for a business purpose. 
  • Direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information. 

To exercise any of the consumer’s rights as described in this section, please submit a request to us by emailing us at info@limecrimemakeup.com 

Only you, a person registered with the California Secretary of State that you authorize to act on your behalf, or a person you designate to us as an authorized agent may make a request related to your personal information. 
 

If we have reason to believe that someone, alleging to act on your behalf, is not your authorized agent, we may request that you designate an authorized agent for purposes of making a request as described in this section. 

We will not discriminate against you if you choose to exercise any of your rights as described in this section. 

How to Contact Us  
If you have any questions, comments, requests, cool stories, random thoughts, or concerns related to this Privacy Policy or the information practices of this Site, please contact us at info@limecrimemakeup.com. 

We Got Beef?  
If you have tried to work it out with us and you feel like you aren’t being heard or your issues aren’t being adequately resolved, please send a message to privacyproblems@limecrimemakeup.com and we will be sure to squash whatever beef you have (i.e., we will do whatever we reasonably can to make things right with you). 

Lime Crime App Privacy Policy  
Lime Crime is the operator of the Lime Crime AR App. This policy informs you of our policies regarding the collection, use and disclosure of Personal Information of users of the app.  

Lime Crime App - Social Media Sharing  
This app allows you to share predefined image(s) from this app to social media apps and services that are already on your device. These images do not identify you the user, and are the same for all users. However, sharing the image (and any commentary that you supply) will identify you as a user of this app to others on social media.  

Lime Crime App - Use of Camera  
This app utilizes the video camera on your device. We do not use the camera images for any purpose other than image recognition and registration for the AR functionality. No images from the video camera are captured or stored or transmitted by this app.  

Lime Crime App - Analytics Data  
We periodically send data from this app to an analytics service in order to understand how users are using this app and to improve it. This data is anonymized and used in aggregate, meaning that we do not collect any information of a personal nature about users. We do use the analytics service to track, collect or upload any data that could be used to personally identify an individual.  

Lime Crime App - Contact Us  
If you have any questions about this privacy policy, please contact us at: Customercare@limecrime.com  

Sweepstakes:
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