This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Congratulations! Your order qualifies for free shipping SPEND $50 MORE FOR FREE SHIPPING!*



Product type

Hair Dye for Dark Hair

Hair Dye That Brings the Drama

Whether you were blessed with naturally dark hair or have been dreaming about trying out a deep new hue, it can be hard to find an easy-to-use semi-permanent hair dye with great color payoff. Thankfully, we get this struggle and are here to help. Our Unicorn Hair Full Coverage hair dyes come in a range of options, from rich blood reds to moody midnight blues.

Because our dark hair dye is free of chemical lighteners, hair that’s been pre-lightened anywhere from a pale to medium blonde shade will see the most vivid results. If your hair is currently somewhere between black and light brown (levels 1-6), we recommend bleaching first. To keep the process safe and easy, try our at-home bleach kits.

Those with darker hair can use our full-coverage hair dyes, but the result will be less vibrant. You’ll find that the more saturated dark hair dyes will impart a rich, bold tint. Try Chocolate Cherry, Sea Witch, Mystic, Valentine, Flaming Red, and Anime—or use our color quiz to find the right shade for you.

Dark Hair for Days

To minimize fading and keep your color looking vibrant for longer, we recommend washing your hair less frequently and rinsing with cold water. When you do lather up, use hair products formulated specifically for colored hair, like our Unicorn Hair Color Shampoo and Unicorn Hair Color Conditioner. This must-have duo preserves pigment to help your color look its best for as long as possible. 

For the answers to more common color questions, check out our Unicorn Hair FAQ page. 

Free shipping does not apply to orders with Unicorn Bleach Party, or to locations outside of the contiguous United States.


Congratulations! Your order qualifies for free shipping You’re $50 away from a free shipping
No more products available for purchase