Shop All Brows

Eyebrow Pen & Eyebrow Gel

These days, when it comes to your eyebrows, it’s all about well-groomed, stand-out brows that accentuate your eye shape. The pencil-thin arched eyebrows of the ‘00s are no longer trending, but some of us are still feeling aftershocks. If you’ve overplucked in the past (you’re not alone), there’s a good chance your eyebrows may not be quite as full as you’d like. Or if you just want thicker brows in general!  That’s where eyebrow makeup comes in.

Fill in sparse areas with our Bushy Brow Pens, available in five natural-looking shades. These easy-to-use pens feature a thin tip that allows you to create fine, hair-like strokes for full, feathered arches. Meanwhile, our Bushy Brow Gels, add color and definition for gorgeously groomed arches. The long-hold tinted gel formula clings to each hair, helping to keep your brows looking exactly how you like them. Keep reading to learn more about our fan-fave brow pens and gels, including how to use them for a fab feathered brow effect.

What Is An Eyebrow Pen?

Eyebrow pens are a type of makeup product designed specifically for your arches. They’re a lot like a liquid eyeliner pen and come in colors that will match your natural hair color. They’re used to fill in and define sparse or uneven areas to give your eyebrows a fuller, fluffier look. They can also be used to darken or add depth to pale brows. 

How Do You Use An Eyebrow Pen?

If you’ve never used a brow pen before, don’t worry: It’s super straightforward. First, pick the pen that most closely matches your hair color. Then, draw individual strokes in the direction of your natural hair growth, focusing on spots you want to define or darken. The precision tip makes it easy to draw hair-like strokes without a harsh or obviously filled-in finish. 

Fill in only the sparse areas to enhance your natural brow shape, or extend the strokes a bit beyond your natural brow line for a fuller, feathered effect. How you rock your brows is up to you: Experiment until you find a technique you love.

What Does Eyebrow Gel Do?

Eyebrow gel is sort of like mascara, but for your brows. It’s used to help keep brow hairs in place as well as to add pigment. It can be used in combination with your eyebrow pen for max definition or alone for a more subtle look. Our long-wear Bushy Brow Gel is available in seven shades, including one clear brow gel for all-day hold without added pigment. 

How Do You Use Eyebrow Gel?

If you can apply mascara, you can apply brow gel—it’s just about the easiest way to define your arches. First, fill in your brows with your chosen brow pen (or skip this step and start with bare brows). Then, reach for your brow gel, either one in a shade that coordinates with your hair color, or our untinted option. Use the super-thin spoolie to brush your brow hairs upward for a bushy brow look, or follow the direction of your natural hair growth for defined brows that won’t lose shape throughout the day. 

What Are The Best Brow Products?

Beauty isn’t just one-size-fits-all: You should always use the products that make you feel your best. If you’re just starting to experiment with brows, we recommend using our tinted brow pens to get the hang of eyebrow makeup. They’re easy to apply and can be used for plenty of different eyebrow styles. The best eyebrow pen for you will depend on your born-with-it hair color (hot tip: if you’re stuck between two similar shades, go for the lighter option for a more natural look). Eyebrow gel is also easy (and fast) to use, making it another great option. 

Play around, find your fave look, and rock your arches, your way. Once you’ve got your look nailed down, snap a selfie and post it to Instagram with the #limecrime hashtag for a chance to be featured on our page. 


Want more ways to express yourself? Check out our fan-favorite vegan hair dyes to get confident color and #NEVERBLENDIN.