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How to Build a Multipurpose Makeup Bag

How to Build a Multipurpose Makeup Bag

Ever have one of those days where you’re digging through your bag to find the right lipstick and it feels like you’re digging through your entire collection?

Then it’s probably the right time to streamline your makeup kit and focus on products that can do double duty. Whether you’re on campus all day or head from class to work to a fun night out, you want a kit that gets it all done with just a few items.

Lips & Cheeks

A well-chosen lipstick shade isn’t just for your mouth—it can also work as a blush that brightens and warms up your entire look. Dot on our ultra-pigmented Velvetines Liquid Lipstick, whether you like it at the tops of your cheekbones for a lifted effect or across the bridge of your nose for a sweet, sun-kissed vibe.

If you love the natural, diffused flush of a cream blush, our Soft Touch Lipsticks can also help you achieve that modern monochromatic style. The bullet applicator lets you add color where you want it, and the soft, non-drying formula is buildable.


Our Electric Slide Eyeshadow and Brush Stick is that girl because it easily works as a quick liner and a blendable shadow. Choose your favorite color and start designing your next amazing eye look! Create bold, graphic lines and ethereal washes of color with just one product.

No look is complete without full, fluttery lashes, so our Astronomical Volumizing Vegan Mascara is a makeup bag must-have. And if you can’t live without the liquid eyeliner look? Just use the brush end of the Electric Slide Eyeshadow stick to pick up some mascara from the end of the wand and dab, smudge, and wing it out.

If you’re aiming for a more subtle lash look, our Bushy Brow Gel offers the perfect color palette. Get all-day hold during brow touch-ups and get a hint of color and volume on your lashes. Dark mascara on light, sparse eyelashes can sometimes look overly dramatic or harsh—or you might be after that minimalist clean girl aesthetic—but a lighter shade will still give your lashes gorgeous definition.

Face & Body

Get the glazed look of the moment with another multi-use makeup essential. Our Sunkissed Glimmering Skin Sticks can be used to bronze and highlight your features for a softly sculpted look, and they’re perfect for a hint of shimmer on your eyelids as well.

When you’re getting glam for a night out, add some subtle contour and highlight to your collarbones and shoulders for a truly alluring glow.

Building the perfect multi-purpose makeup kit is a breeze, whether you’re stocking up for the first time or curating your collection to make it more portable. Our vegan and cruelty-free cosmetics add glam you can feel good about. Join us on TikTok and Instagram for more creative application ideas!

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