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Wet Cherry Lip Gloss Gets a Makeover

Protecting your pout is important, which is why we’ve reformulated our iconic Wet Cherry Lip Gloss! Enjoy kissably soft lips longer, with 12 head-turning shades to suit any occasion. 

Why You’ll Love Our New Formula

Reminiscent of a wet maraschino cherry, our 100% vegan, cruelty-free cherry lip gloss still provides the glassy, reflective finish you expect. Whether applied in the morning, after a meal, or before a night out, our lightweight formula won’t leave you feeling sticky or filmy. Even though we made some updates, comfort and wearability were top priorities.

Dealing with skin sensitivities around your lips? You can rest easy knowing that we’ve said bye-bye to mineral oil, which can cause acne flare-ups in people who are prone to breakouts. Vitamin E is the standout addition to the new formula. We love the nourishment it provides and know you will too.

Is Vitamin E Good for Lips? 

You bet! Lip gloss with vitamin E won’t leave your pout dry and chapped. That’s because vitamin E contains tocopherols and tocotrienols, plant-based compounds with moisturizing properties.

UV protection is another key benefit of vitamin E for lips and skin. As a powerful antioxidant, vitamin E neutralizes the harmful free radicals generated by sun exposure. Vitamin E also contains anti-inflammatory properties that help soothe angry, irritated skin and red, swollen lips—a must for year-round lip care.  

Vitamin E gives blood circulation a boost, too, which means more nutrients reach skin cells to aid collagen production, keeping skin firm and youthful for longer. 

A Dozen Colors to Adore

The new Wet Cherry Lip Gloss shade range includes 12 flattering hues. Use the oversized doe-foot applicator to glide the clear Extra Poppin’ Cherry; Naked Cherry, a nude blush; Bitter Cherry, a soft brown nude; or Sweet Cherry, a soft mauve, onto your pout. Pair these low-key shades with a Velvetines Lip Liner for a “your lips but better” look.

The lineup of statement-making shades includes Sour Cherry, a vibrant hot pink; Flaming Cherry, a bright peach; Maraschino Cherry, a sexy cherry red; Diet Cherry, a deep red black; and Black Cherry, a vampy deep berry.  

For a luminous, holographic finish, try Disco Cherry, an iridescent rainbow hue; Cherry Slime, a lime iridescent shade; and Juicy Cherry, a pink iridescent stunner. Wear it alone for a hint of shimmer, or apply it over your favorite matte liquid lipstick as a transformative topper.       

To enjoy the benefits of vitamin E for lips, pick up our improved, sweet-smelling Wet Cherry Lip Gloss! Share your selfies on Instagram and see what else we’re up to on TikTok and Pinterest!

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