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Candy Colored Dreams

Pastel Hair Dyes

Non-damaging? Ultra-conditioning? Vegan?? We have a lot to offer with our perfect pastel hair dyes. From blues to purples to pinks, there's not a color we've missed. We do recommend pairing with our Bleach Kits to get the best color out of our lighter shades.

PLUS, we even have color depositing shampoos & conditioners to keep your color vibrant and fresh.

Shop the look

Shop the look

Unicorn Hair Full Coverage

Rated 4.2 out of 5 stars
2,816 Reviews

Sour Candy


Unicorn Bleach Party

Rated 4.6 out of 5 stars
75 Reviews

Pastel & Faded Hair Colors

Dreaming of pretty pastel hair colors? With our collection of semi-permanent hair dyes and dilutes, you can create a pastel hair color you’ll love.

Whether you want a soft pink do, subtle lavender hue, or powder blue tresses, our collection has a faded pastel color for everyone. Just choose your favorite pastel shade and you can get the look at home.

All of our pastel hair dyes are DIY-friendly so you can easily get pastel hair all by yourself. We recommend using our hair diluter with our semi-permanent hair dyes. When you mix the dilute with your color of choice, it’ll dial down the color allowing you to achieve a soft, pastel shade! All you need to do is choose a pastel color shade, mix the hair dye with our hair dilute, apply on your own hair, and follow the rest of the hair dye's instructions to achieve your desired color.

The best part about our pastel hair dyes? The formula is ultra-conditioning and damage-free, meaning you'll be deep conditioning your hair while adding pastel color.

To maintain the beautiful pastel tone in your colored hair for as long as possible, make sure you use our hair color conditioner.

Embrace the pastel hair trend today with a full faded head of hair or with a pastel ombré. Shop our pastel and faded hair dye collection today.


For answers to more common color questions, check out our Unicorn Hair FAQ page.

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100% VEGAN

Our products don't include any animal ingredients or byproducts such as beeswax, lanolin, whey and carmine.


We're proud to never have tested on animals, even before that was the norm.


We're here to embrace your individuality! We inject color and joy into the beauty category and into your life.


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