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Shop by Hair Color

Shop By Hair Color

If you ask us, the universe could always use more color—and there’s no better way to brighten up your world than with a bold, vibrant hair color. Express yourself with Lime Crime’s damage-free, 100% vegan hair dyes. Our DIY-friendly formulas come in every shade in the rainbow, from peachy pinks to grassy greens and everything in between. You can also use hair color mixers to customize your color for a look that’s uniquely you. 

For a super-saturated shade, try one of our pigment-packed full-coverage hair dyes, available in 25 vibrant hues. Want something more subtle? You’ll dye for the pastel hair colors in our collection of watercolor hair tints. Below, we’ll answer your most pressing questions about dyeing your ‘do and clue you in on the best hair colors for a vibrant, lively look.

What Is The Best Hair Color?

Everyone is unique—and your ‘do should be, too. Whether you like breezy blues, regal purples, or fiery reds and oranges, we’ve got you covered. Take a peek at our swatch guide for an idea of how our pigment-packed dyes look IRL. And if you’re still undecided, head to our Instagram to get hair color ideas from other Lime Crime color queens and kings. 

Is Hair Color Safe For My Hair? 

At Lime Crime, we care about your hair as a whole. All of our semi-permanent hair colors are formulated without harsh chemicals or lighteners. In other words: They’re incapable of damaging your hair. What’s more, our formulas are designed to deep-condition your strands while depositing color to leave your mane feeling soft, smooth, and healthy-looking—no matter how many times you dye it.

What Is The Best Hair Color For Brown Hair?

All of our semi-permanent hair dyes (especially light shades and neon hair colors) show up best on pre-lightened hair. We recommend bleaching to a light, pale blonde for the best color payoff, which you can do at home with our bleach party kits. It’s extra important for those with virgin hair or strands that are between levels 1 and 6 (i.e., black to light brown hair) to bleach. Hair that’s never been bleached or chemically processed before won’t fully absorb color.

Not sold on the bleach? That’s okay—you can still use the most-pigmented shades of our full-coverage dyes. Try a dark hair color, like Chocolate Cherry or Sea Witch. Instead of saturated color, these rich dyes will leave a soft, subtle tint on those with darker blonde to light brown hair. You can also experiment with color, without making a commitment, by using our washable hair color sprays. They show up on every hair color and are available in seven vibrant shades and two party-ready glitter finishes. 

How Long Does Hair Color Last?

Your shade’s staying power depends on a few factors, including the intensity of your chosen color, the kind of shampoo you use, and whether your hair has been processed before. Your heat styling and swimming habits play a role, too. To keep your color vivid, minimize your use of heat-styling tools and limit how often you shampoo. When you do lather up, use our sulfate-free hair color shampoo and hair color conditioner to help protect your pigment.


For answers to more common color questions, check out our Unicorn Hair FAQ page.

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