Bold and beautiful, blue is always a bit unexpected—and it never disappoints. From electric to pastel, shades of blue are seen throughout the beauty world. Whether you’re looking to add a wow factor to your hair game or switch up your makeup with a new twist, the sky’s the limit when it comes to incorporating blue into your beauty routine.
Blue Hair Color Ideas
Pastel All Over
Pastel blue is having a major moment, and it’s no surprise why. The cool shade is universally flattering and turns heads for all the right reasons. It’s sweet, whimsical, and refreshing—the perfect combination for a look that transcends aesthetics.
Ombre isn’t a new hair trend, but adding unconventional colors gives the gradient effect a major upgrade. Keep your roots their natural shade and apply the blue hair dye of your choice lower down the hair shaft. Then, layer a deeper blue closer to the ends. Test the waters with our semi-permanent Unicorn Hair Tints in Blue Raspberry or Island Water for soft yet vibrant results, or go directly to our Unicorn Hair Full Coverage dyes if you feel extra confident. Try Anime for a turquoise twist or Mystic for a vivid cobalt look.
With so many great hair colors, it’s hard to pick just one. Color blocking means you don’t have to. This two-toned look is taking the beauty world by storm—while it’s not for the faint of heart, choosing blue hair already tells us you’re a bold one.
If two shades of blue sounds like too much of a good thing, consider keeping some of your hair its natural color or dyeing it a more neutral shade, like Butterscotch or Charcoal from our Unicorn Hair Full coverage line. Opting for bleached platinum is a fun way to brighten the whole look. Then, dye the other side a blue shade of your choice. The effect is gorgeous with both pastel blues and inky hues, like Blue Smoke or Full Moon.
Blue Makeup Looks
Blue eyeshadow looks have come a long way thanks to advanced formulas since the 1980s. Now, we have beautiful, shimmery shades and velvety matte formulas that bring texture and dimension to our eye looks. For a look that glints and glimmers in any light, swipe on Saturn or Sea Foam from our Prelude Chroma Eye and Face Palette. Add depth with Genesis, a rich matte turquoise, to create an elegant, ocean-inspired color story.
Elevate your go-to cat eye by swapping out your black liner for blue. An unexpected bright blue will make your eyes pop, so feel free to tone down the rest of your makeup with neutrals – or go bold for a wow-worthy overall impact. Swipe our Venus Pigmented Liquid Eyeliner in Oasis or Butterfly on your upper lash line for a bold, true blue. Try Dew Drop when you can’t get enough of pastels. Or channel your favorite video game hedgehog with our Sonic x Lime Crime: Venus Pigmented Liner in the shade Sonic.
Baby Blue Eyes
Pale blue eyeshadow looks stunning on everyone, regardless of skin tone or eye color. One option is to swipe shadow all over the lid for a soft, flattering effect and a foolproof application. Create a geometric outline extending from your lash line to your upper lid for an edgy twist. Sound advanced? We promise it isn’t! With our Electric Slide Eyeshadow and Brush Stick in OMG, you can apply a gorgeous matte sky blue with precision or blend it with the built-in brush for a softer effect.
Looking for a subtle way to give your makeup routine the blues? Blue lashes allow you to dip a toe into new, azure waters. Blue mascara can add intrigue to your everyday look or amplify a monochromatic blue eye look. Swipe on a white lash primer for the most vibrant effect before applying our Astronomical Volumizing Vegan Mascara in Blue Moon.
Pairing brilliant blue eye makeup with a soft nude lip is beautiful and balanced. Why not turn that combination upside down? Pair a shimmery natural eye look with Soft Touch Lipstick in Cloud 9. Wear this bold blue lipstick on its own for a smooth, blurring matte finish, or top it with Wet Cherry Lip Gloss in Disco Cherry for a twinkling rainbow effect.