Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast, you can get that flushed, just-got-back-from-the-slopes look to put you in that winter wonderland state of mind. The “cold girl” makeup trend has been over TikTok as the cosmetics look of the moment. This trend is easy to achieve with the right products in your makeup bag. From rosy cheeks to a glamorous pout, we’ll show you how to nail this cooler-than-cool look with just a few easy steps.
What Is Cold Girl Makeup?
Cold looks are a staple during the winter months. From fashion to makeup, there are endless ways you can incorporate a bit of cold girl style into your current routine. If we’re talking fashion, think chunky knits, soft fleece bottoms, and cozy footwear.
For makeup, you’ll want to use products that add subtle color and shine to your face. The key to pulling off the cold girl look is to make it seem effortless. You don’t have to rock a face full of heavy foundation to replicate the cold girl look. A soft, glossy, flushed look is the way to go.
How to Create Cold Girl Makeup
Apply Foundation
Every fabulous makeup look begins with a solid foundation. When it comes to cold looks, you don’t need a heavy, caked-on base. Get a light, airbrushed look by buffing a light-coverage foundation or powder with a dense brush in a circular motion all over your face. This will make for the perfect blank canvas for the rest of your makeup.
Add Blush
A rosy glow is absolutely essential when you are striving for a cold girl makeup look. Pink and peach blush adds just the right amount of color to the apples of your cheeks and the tip of your nose, giving off the impression you’ve just spent some time out in the cold.
Add blush to your cheeks, temples, and the tip of your nose for a soft, frosty look that is as trendy as it is irresistible. Our Venus 3 Eyes and Face Palette offers gorgeous, pigmented shades perfect for the cheeks and nose. Can’t find the ideal shade? Take a glance at your lipstick collection. Just a few dabs of cool pink lipstick on the apples of your cheeks can elevate your look in no time.
Select a Highlighter
No cold girl look is complete without a healthy dose of sparkle and shine. A cleverly placed highlighter can draw attention to your best features while providing an icy, shimmery glow. Start by applying it to the bridge of your nose, cheekbones, right beneath the arch of your brow, and even the inner corners of your eyes.
You can also have your highlighter do double-duty as a cream shadow by using it on the eyelids as well. A swipe of frosty highlighter across the lids will draw attention to those dazzling eyes in no time.
We especially love the Sunkissed Glimmering Skin Sticks for this step. Try Wavy, Tidal, or Oasis for that icy twinkle.
Finish With a Lip Color
Who doesn’t love a statement lip? When rocking the cold looks, you’ll want to leave the bold, ultra-pigmented shades in the drawer. To achieve a cold girl look, you’ll want to opt for subtle colors on the lips, like pink, mauve, or a glossy black cherry.
Opt for soft finishes, like our Soft Touch Lipstick in the shade Mauve Motel or our Plushies Soft Liquid Lipstick in Lavender Honey or Turkish Delight. Gotta have that gloss? Try our Wet Cherry Lip Gloss in Sweet Cherry, Diet Cherry, or Black Cherry for a hint of tint, mega shine, and moisturizing vitamin E. Pouty lips in cold-weather shades are the perfect finishing touch for the season’s hottest look.
Be your most chill and glamorous self this winter with a cold girl beauty routine. Pull on your favorite hat or parka for the ‘gram, then go back inside for a cozy cup of cocoa and a TikTok browsing session.
