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Pantone® “Viva Magenta” the Lime Crime Way

Pantone® “Viva Magenta” the Lime Crime Way

The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta. The blend of warm purples, deep pinks, and cool shades of red yields a beautifully bold hue that embodies strength and bravery.

The experts at Pantone explain that while the shade is both fearless and fun, it also incorporates elements of softness. Viva Magenta is an expression of “fierce grace,” much like the beauty lovers who have made Lime Crime a cult favorite over the years. Make the year’s hottest hue yours with some of our best-selling products.

Try Magenta Color Blocking

Color-blocked hair has taken social media by storm. While you could always opt for a natural look by adding deeper or lighter shades of your original color, consider making 2023 magnificent with magenta. Dip your toe in the waters with a pastel variation of the shade: Our Unicorn Hair Tint in Shook creates just enough of a statement to turn heads.

If you’re feeling especially bold, go for Unicorn Hair Full Coverage semi-permanent dye. We have plenty of shades in the magenta family: Aesthetic, Strawberry Jam, Juicy, Chocolate Cherry, and Mystic Rose all explore the range of pink, red, and purple tones found in the color of the year. Make a splash with magenta bangs, a split dye, or a hidden layer underneath—or go for a full color change. Viva Magenta is about confidence, after all.  

Bring Your Lips to Life

Viva Magenta is especially alluring as a pop of color on your lips. While a magenta pout will create a fierce look, you can pull it off for everyday wear with understated eyeshadow and minimal makeup on your face. Try our Soft Touch Lipstick in Disco Down if you’re seeking a cool, purple-toned magenta, or go for Funky Fusion if a bright berry is more of what you’re after. These lipsticks apply effortlessly and are soft and non-drying, perfect for running errands or catching up over brunch.

For more of a natural, office-friendly take on the trend, try our Plushies Soft Liquid Lipstick in Lavender Honey or Blackberry. These shades are subtler but still give you that iconic magenta confidence and grace.

Looking for a bolder matte magenta? Our Velvetines Liquid Lipstick doesn’t disappoint. Cool tones Beet It and Scandal look great on any skin tone and add a pop of color that can be dressed up or down, depending on how you’re feeling. Don’t forget to start with Velvetines Lip Liner in Tarot or Chiffon for fullness and precision.

Magenta is also a shade that takes us back to the bright, bold Y2K aesthetic, a time when juicy lip gloss was everywhere. Get a glam glossy finish with our Wet Cherry Lip Gloss in Black Cherry. We hear it goes perfectly with butterfly clips and velour matching sets.

Magnify Eyes & Cheekbones

Shades of red are nothing new in our eye and face palettes. But instead of going for safer shades, like burnt orange or copper, try something new by dipping your brush into our gorgeous magentas. Our Venus 3 and Venus XL palettes channel the goddesses in beautiful berry shades. Play with a mix of mattes and shimmers to create looks that range from bold and maximalist to soft and romantic.

When you’re in a hurry or on the go, try the Electric Slide eyeshadow stick to swipe on the bold berry shade “As If.” Then, just blend it out using the brush on the other side.

At a time when everyone seems to be talking about multiverse this and metaverse that, why not play in the Magentaverse? Show us how you’re styling Pantone’s color of the year on Instagram, and visit us on TikTok and Pinterest for more color inspo!

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