Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....
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Get Frosty & Fabulous With Cold Girl Makeup
Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast,...
Valentine’s Day Makeup Ideas: Hot Looks for a Hot Holiday
We all know that no Valentine’s Day outfit is complete without the perfect makeup look. Whether you’re heading out for a special date or celebrating with your besties, you deserve...
Ravishing Red: Your New Favorite Color for Hair & Makeup
Red is, without a doubt, one of the sexiest colors. Vibrant and bold, the sultry hue screams confidence. Red makeup looks and hairstyles can spice up an everyday outfit or...
The Beginner's Guide to Makeup Brushes
Seasoned beauty lovers know that a flawless makeup look comes down to application—and that means focusing on brushes. Distinguishing between different types of makeup brushes and their uses is a...
Navigating Your New Face & Eye Palette
You’ve just picked up that face and eyeshadow palette you’ve been eyeing for weeks, and you’re excited to try it out. Maybe you’re exploring a bold new color family—or maybe...