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Dark Hair, Don't Care

Hair Dyes For Dark Hair

We get that everyone may not be ready to bleach their beautiful locks. So we even have options for the dark haired babes! You can even spritz your hair with temporary color & glitter for an evening of fun.

PLUS, we have a Universal shampoo & conditioner if you're just looking to keep your hair feeling and looking healthy.

Shop the look

Shop the look

Unicorn Hair Full Coverage

Rated 4.2 out of 5 stars
2,816 Reviews



Unicorn Bleach Party

Rated 4.6 out of 5 stars
75 Reviews

Hair Color For Dark Hair

It can be challenging to find semi-permanent hair dyes for dark hair: Most dyes—especially those of the rainbow variety—show up best on pre-lightened, light blonde locks. Thankfully, we get this struggle and are here to help. Whether you’re looking for a total hair transformation or simply want to spice up your dark hair color with a subtle, inky tint, we’ve got the dark hair dye to suit your needs. Our ultra-conditioning semi-permanent hair dyes are available in 35 different shades, from rich blood reds to moody midnight blues.

Try our Unicorn Hair Full Coverage collection for saturated shades. We even offer temporary hair color sprays for those looking to add drama to their ‘do without commitment.

What Colors Can I Dye My Dark Hair?

If you’re looking to add color to your darker tresses, reach for our pigment-packed full-coverage dyes. While the lighter shades are unlikely to show up on dark strands, you’ll find that the more saturated dark hair dyes will impart your mane with a rich, bold tint. Specifically, you can try Chocolate CherrySea WitchMysticValentineFlaming Red, and Anime. Head to our hair guide to see our full range of products that can help ensure you never blend in.

How Long Does Hair Dye Last In Dark Hair?

Unlike permanent hair dye, which has to grow out, our semi-permanent hair dyes fade gradually over time, so you can change up your look as often as you want. To minimize fading and keep your color looking vibrant for longer, we recommend washing your hair less frequently and rinsing with cold water. When you do lather up, use hair products formulated specifically for colored hair, like our Unicorn Hair Color Shampoo and Unicorn Hair Color Conditioner. This must-have duo preserves pigment to help your color look its best for as long as possible.

What Is The Best Hair Dye For Dark Hair?

For dark hair that hasn’t been pre-lightened, stick with highly-pigmented hair dyes, like the deeper hues in our full-coverage collection. If you have an idea of the look you’re going for, you can shop by hair color to help narrow down your search. Alternatively, try our temporary hair sprays first to get a better idea of which hue is right for you.


For the answers to more common color questions, check out our Unicorn Hair FAQ page.

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100% VEGAN

Our products don't include any animal ingredients or byproducts such as beeswax, lanolin, whey and carmine.


We're proud to never have tested on animals, even before that was the norm.


We're here to embrace your individuality! We inject color and joy into the beauty category and into your life.


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