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Purple Color Spotlight: Go Bold or Go Home

Purple Color Spotlight: Go Bold or Go Home

Purple is a color traditionally associated with royalty, so tap into your regal side by incorporating this striking hue into your look. Purple hair and makeup looks can be elegant or wild—it's all in how you style them. Either way, the results are sure to be eye-catching.

Not sure how to harness the power of purple? We've got you covered.

What Purple Makeup Looks Are Trending Now?

Purple Eye Makeup

Purple is having a well-deserved moment. If you want to try this trend, start with the eyes—there are hues to flatter every eye color and suit daytime and nighttime looks.

Accentuate your brow bone with a light shimmer, like Moth from the Venus Immortalis eye and face palette. The pop of color is a playful twist on a classic highlighter placement. Our Sunkissed Glimmering Skin Stick in Wavy also gives you a lovely lavender sheen.

Want to make your eyelids the main event? We love using the Venus 3 palette for shimmery daytime looks. Balance vibrant fuchsia shade Paradise and soft lilac Beam with light pinks and beautiful bronzes to make every day feel like a special occasion. Start your nighttime glam the right way with the Prelude Chroma eye and face palette—Cyprus is the perfect foundation for a purple smokey eye look.

When you’re in a hurry, the Electric Slide Eyeshadow Stick in Whatever will make all your lavender looks come to life.

We haven’t forgotten about eyeliner. Make your eyes pop with Rouge, our dark purple Sonic x Lime Crime Venus Pigmented Liner in Rouge. Our core Venus Pigmented Liner collection also includes vivid Wisteria and ultra-dreamy Lavender.

If your lashes are feeling left out, don’t fret. Our Astronomical Volumizing Vegan Mascara in Nebula will have you looking and feeling like a star.

Purple Lip Makeup

If you want to accentuate your lips instead of your eyes, you’d better believe we have a purple lipstick for every mood.

Our advice? If you have fair skin, try a cool lavender or mauve in a sheer formula, like Plushies Soft Liquid Lipstick in Lavender Honey and Milk Tea or Wet Cherry Lip Gloss in Sweet Cherry. When you’re feeling bold, try the Plushies Soft Liquid Lipstick in Blackberry for a hint of drama.

Purple lips are also stunning on deeper skin tones. Our Velvetines Liquid Lipstick line has a range of shades, from deep plum Scandal to earthy lilac Teddy Bear.

Think there’s no such thing as a universally flattering purple? Think again! Our Velvetines Liquid Lipstick in Beet It is a rich berry shade with the perfect kiss of pink for a versatile, wearable look.

What Are the Best Purple Hair Ideas?

Purple Hair Dyes

If you're worried that purple hair is too "goth" or "emo" for your style, we've got news for you: Purple hair can be oh-so-elegant! It's all about working with the right shade. These purple hair ideas run from wild child to sultry siren. Pick the hue that suits your persona.

When turning heads is your number-one goal, only a bright and bold purple will do. Your wish is our command with the Unicorn Hair Full Coverage dye in Genie, a rich yet vivid violet. Pony, our truly electric purple, is perfect as a full head of color or spicy streaks.

Looking for something understated and elegant? Squid is perfect for the inky off-black look. Our Sonic hair color collaboration also features a Rouge full-coverage dye for that midnight purple look. Or try our Unicorn Hair Tint in Oyster, a muted purple with sultry silver undertones.

If cottagecore and soft living are more your style, a pastel hue like Mochi, our smokey lavender full-coverage dye, may be your perfect shade. For a taste of true pastel, pick up our Unicorn Hair Tint in  Berry Punch, our brand-new light lavender, or Cloud, a pretty periwinkle.

Test-drive purple locks with our Unicorn Hair Temporary Hair Color in Lavender Latte. Temporary color stays on the outside of the hair and washes out quickly for a low-commitment style.

How to Care for Your New Purple Hair Color

Real talk: Dyeing your hair means it requires some specialized care to keep it healthy. Make sure you're using quality hair dyes to minimize the damage.

You also want to invest in protective hair care to restore the moisture you'll lose when dying your tresses. Protective shampoos, deep conditioners, and hair masks will help reduce split ends and breakage. Our shampoos and conditioners are made specifically for color-treated hair.

Investing in the right products is just half the battle. You also want to follow best practices when caring for dyed hair, like minimizing heat styling. By giving your purple hair a little TLC, you'll help keep it healthy and slow down the color fade.

Ready to make your beauty routine pop with purple? We can’t wait to see which tips and hues inspire you! Tag us on Instagram and visit us on TikTok and Pinterest to make your next social media sesh more colorful.

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