Blue Color Spotlight: Be True to Your Favorite Hue
Bold and beautiful, blue is always a bit unexpected—and it never disappoints. From electric to pastel, shades of blue are seen throughout the beauty world. Whether you’re looking to add...
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Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
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Color Focus
Is There a Link Between Makeup and Self-Esteem?
Being assertive, achieving goals, and getting enough sleep all help build confidence and self-esteem. But we think American football legend Deion Sanders was on to something when he quipped, “If...
Light, Dreamy Color: A Pastel Spotlight
As much as we love dark, dramatic hair and makeup, we also look forward to airy, refreshing color palettes. Lately, we’re dreaming of all things soft and sweet—think flower petals,...
Mad About Matte: Your Guide to Super-Smooth Pigment for Eyes and Face
Color might seem like the star of the eyeshadow world, but let’s not forget about texture and finish. Every product is designed to look a certain way on the skin,...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....
Beat the Blahs With Dopamine Glam
Wearing makeup is an effective way to enhance your features and let your personality shine. Beauty also lets you embrace color and uniqueness. In a trend called dopamine glam—introduced by...
Ravishing Red: Your New Favorite Color for Hair & Makeup
Red is, without a doubt, one of the sexiest colors. Vibrant and bold, the sultry hue screams confidence. Red makeup looks and hairstyles can spice up an everyday outfit or...
Pink Color Spotlight: Barbiecore and Beyond
While all things hot pink were trending on social media last summer, there’s no slowing down for this cheerful hue. If you’re anything like us, you are ready to bask...
