Blue Color Spotlight: Be True to Your Favorite Hue
Bold and beautiful, blue is always a bit unexpected—and it never disappoints. From electric to pastel, shades of blue are seen throughout the beauty world. Whether you’re looking to add...
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Is There a Link Between Makeup and Self-Esteem?
Being assertive, achieving goals, and getting enough sleep all help build confidence and self-esteem. But we think American football legend Deion Sanders was on to something when he quipped, “If...
Light, Dreamy Color: A Pastel Spotlight
As much as we love dark, dramatic hair and makeup, we also look forward to airy, refreshing color palettes. Lately, we’re dreaming of all things soft and sweet—think flower petals,...
Mad About Matte: Your Guide to Super-Smooth Pigment for Eyes and Face
Color might seem like the star of the eyeshadow world, but let’s not forget about texture and finish. Every product is designed to look a certain way on the skin,...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....