Power Up Your Style With E-Girl Glam
The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...
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Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
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Lip Gloss
What Is the Blurred Lip Look?
Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...
Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
Get Frosty & Fabulous With Cold Girl Makeup
Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast,...
Valentine’s Day Makeup Ideas: Hot Looks for a Hot Holiday
We all know that no Valentine’s Day outfit is complete without the perfect makeup look. Whether you’re heading out for a special date or celebrating with your besties, you deserve...
9 Vintage Beauty Trends We Love to Revive
Beauty looks inspired by the 1990s and Y2K are having their moment, but they’re far from the only eras brimming with inspiration. From the heavy brows of the ‘30s to...
Line ‘Em Up: The Ultimate Guide to Applying Lip Liner
There are a million ways to line your lips, from following your natural shape to getting creative with color combinations and proportions. But it also means it can feel like...
How To Bring the Drama With Dark Lipstick
Dark lipstick can give you an irresistibly moody look—if it’s done right, of course. Purple, burgundy, brown, black, and other dark shades can be challenging to maintain. If any of...
Wet Cherry Lip Gloss Gets a Makeover
Protecting your pout is important, which is why we’ve reformulated our iconic Wet Cherry Lip Gloss! Enjoy kissably soft lips longer, with 12 head-turning shades to suit any occasion. Why...
Winter Lip Care Tips to Smile About
Winter is filled with festivities and snowy days, but it can also bring about cold, dry air—and chapped, cracked lips. Skincare is having its moment, and your lips deserve as...
What’s in Our Crystal Ball? Beauty Trend Predictions for 2023
There is no time like the start of a new year to usher in a whole new vibe. If you’re hoping to swap a few of your favorite 2022 makeup...
Your Guide to the Iconic Lip Liner and Gloss Look
Instagram baddies like Hailey Bieber and Kylie Jenner may have brought the lip liner and lip gloss combo to the forefront recently, but this killer beauty look has actually been...
Beauty Blasts From the Past: Your Guide to ‘90s and Y2K Trends
Bust out the platforms and get ready to line those lips because the beauty world is revisiting the ‘90s and Y2K! Whether it’s on your favorite influencer, those effortlessly chic...
5 Easy Tips for Rocking Lip Makeup With Braces
5 Easy Tips for Rocking Lip Makeup With Braces Getting braces or clear aligners means making a lot of lifestyle changes, from the foods you can snack on to your...
