Power Up Your Style With E-Girl Glam
The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...
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DIY Hair Color at Home
Feelin’ stuck in a rut? Babe, you’ve gotta switch it up! Now more than ever, it’s super important to treat yourself to some tender loving self-care.
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Eye Makeup
Blue Color Spotlight: Be True to Your Favorite Hue
Bold and beautiful, blue is always a bit unexpected—and it never disappoints. From electric to pastel, shades of blue are seen throughout the beauty world. Whether you’re looking to add...
Glitter & Metallic Makeup: Lights, Camera, Sparkle!
Understated can be classy. Bold can be beautiful. But what about going all out with sparkle, glitter, shimmer, and shine? Whether you’re updating a classic style or giving a full...
Mad About Matte: Your Guide to Super-Smooth Pigment for Eyes and Face
Color might seem like the star of the eyeshadow world, but let’s not forget about texture and finish. Every product is designed to look a certain way on the skin,...
Going Grunge: Your Guide to ‘90s Alt Beauty
After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...
Get Frosty & Fabulous With Cold Girl Makeup
Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast,...
Everything You’ve Ever Wanted to Know About Mascara (and Then Some!)
Pop quiz: When was mascara invented? You might be surprised to learn that mascara as we know it—a product in a tube with a wand brush applicator—has only existed since...
Pink Color Spotlight: Barbiecore and Beyond
While all things hot pink were trending on social media last summer, there’s no slowing down for this cheerful hue. If you’re anything like us, you are ready to bask...
The Beginner's Guide to Makeup Brushes
Seasoned beauty lovers know that a flawless makeup look comes down to application—and that means focusing on brushes. Distinguishing between different types of makeup brushes and their uses is a...
5 Ways to Make Your Winged Liner Looks Soar
Whether you’re headed to a holiday party, giving a presentation at work, or grabbing coffee with a friend, eyeliner adds the perfect final touch to your look. However, it’s also...
Navigating Your New Face & Eye Palette
You’ve just picked up that face and eyeshadow palette you’ve been eyeing for weeks, and you’re excited to try it out. Maybe you’re exploring a bold new color family—or maybe...
Where There’s Smoke, There’s Fire: How to Create the Hottest Smokey Eye Looks
The traditional smokey eye look is smoldering and dramatic with lots of deep gray and black tones, but there are many ways to achieve this classic blended look. Whether you’re...
What’s in Our Crystal Ball? Beauty Trend Predictions for 2023
There is no time like the start of a new year to usher in a whole new vibe. If you’re hoping to swap a few of your favorite 2022 makeup...
5 Simple Tips for Turning Daytime Makeup Into Nighttime Glam
The workweek is finally through, and weekend plans are calling your name—but is your makeup look as ready as you are? A neutral lipstick and subtle eyeliner might be fitting...
5 Frosty Makeup Trends to Make Fall & Winter 2022 Magical
Fall is here in all its glory, from peak foliage and cozy wardrobes to every pumpkin-flavored treat you can imagine. And your style probably changed with the seasons, too, with...
How to Build a Multipurpose Makeup Bag
Ever have one of those days where you’re digging through your bag to find the right lipstick and it feels like you’re digging through your entire collection? Then it’s probably...
