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FREE 3oz HAIR COLOR IN SHADE ANIME WITH ORDERS $50+

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Eye Makeup

Power Up Your Style With E-Girl Glam

Power Up Your Style With E-Girl Glam

The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...

Going Grunge: Your Guide to ‘90s Alt Beauty

Going Grunge: Your Guide to ‘90s Alt Beauty

After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...

The Beginner's Guide to Makeup Brushes

The Beginner's Guide to Makeup Brushes

Seasoned beauty lovers know that a flawless makeup look comes down to application—and that means focusing on brushes. Distinguishing between different types of makeup brushes and their uses is a...

5 Ways to Make Your Winged Liner Looks Soar

5 Ways to Make Your Winged Liner Looks Soar

Whether you’re headed to a holiday party, giving a presentation at work, or grabbing coffee with a friend, eyeliner adds the perfect final touch to your look. However, it’s also...

Navigating Your New Face & Eye Palette

Navigating Your New Face & Eye Palette

You’ve just picked up that face and eyeshadow palette you’ve been eyeing for weeks, and you’re excited to try it out. Maybe you’re exploring a bold new color family—or maybe...

How to Build a Multipurpose Makeup Bag

How to Build a Multipurpose Makeup Bag

Ever have one of those days where you’re digging through your bag to find the right lipstick and it feels like you’re digging through your entire collection? Then it’s probably...

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