Power Up Your Style With E-Girl Glam
The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...
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DIY Hair Color at Home
Feelin’ stuck in a rut? Babe, you’ve gotta switch it up! Now more than ever, it’s super important to treat yourself to some tender loving self-care.
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Lipstick
What Is the Blurred Lip Look?
Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...
Bullet Lipstick vs. Liquid Lipstick: Is There a Difference and Why Does It Matter?
Lipstick is a makeup essential that can change your entire look. A muted nude lip can freshen up your workday look, while a bold red lip sets the tone for...
Going Grunge: Your Guide to ‘90s Alt Beauty
After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....
Get Frosty & Fabulous With Cold Girl Makeup
Winter is better known for its amazing wardrobe of coats and sweaters, but the season comes with some pretty epic beauty looks. Even if there’s no snow in the forecast,...
Beat the Blahs With Dopamine Glam
Wearing makeup is an effective way to enhance your features and let your personality shine. Beauty also lets you embrace color and uniqueness. In a trend called dopamine glam—introduced by...
Valentine’s Day Makeup Ideas: Hot Looks for a Hot Holiday
We all know that no Valentine’s Day outfit is complete without the perfect makeup look. Whether you’re heading out for a special date or celebrating with your besties, you deserve...
Ravishing Red: Your New Favorite Color for Hair & Makeup
Red is, without a doubt, one of the sexiest colors. Vibrant and bold, the sultry hue screams confidence. Red makeup looks and hairstyles can spice up an everyday outfit or...
9 Vintage Beauty Trends We Love to Revive
Beauty looks inspired by the 1990s and Y2K are having their moment, but they’re far from the only eras brimming with inspiration. From the heavy brows of the ‘30s to...
Line ‘Em Up: The Ultimate Guide to Applying Lip Liner
There are a million ways to line your lips, from following your natural shape to getting creative with color combinations and proportions. But it also means it can feel like...
Spotlight on Velvetines Liquid Lipstick
Lipstick has come a long way since its origins in Ancient Sumeria. Now, beauty enthusiasts have dozens of formulas to choose from, one of the most popular of which is...
How To Bring the Drama With Dark Lipstick
Dark lipstick can give you an irresistibly moody look—if it’s done right, of course. Purple, burgundy, brown, black, and other dark shades can be challenging to maintain. If any of...
Wet Cherry Lip Gloss Gets a Makeover
Protecting your pout is important, which is why we’ve reformulated our iconic Wet Cherry Lip Gloss! Enjoy kissably soft lips longer, with 12 head-turning shades to suit any occasion. Why...
What’s in Our Crystal Ball? Beauty Trend Predictions for 2023
There is no time like the start of a new year to usher in a whole new vibe. If you’re hoping to swap a few of your favorite 2022 makeup...
