Power Up Your Style With E-Girl Glam
The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...
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What Is the Blurred Lip Look?
Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...
Bullet Lipstick vs. Liquid Lipstick: Is There a Difference and Why Does It Matter?
Lipstick is a makeup essential that can change your entire look. A muted nude lip can freshen up your workday look, while a bold red lip sets the tone for...
Going Grunge: Your Guide to ‘90s Alt Beauty
After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...
Black Color Spotlight: Vampy and Versatile
When you’re looking for a color that does it all, black might not seem like an obvious choice—but hear us out. From full goth glam to graphic color pops, black...
Pantone® “Viva Magenta” the Lime Crime Way
The Pantone® color of the year sets the stage for trends in fashion, home décor, and of course, beauty. We’re especially thrilled with the announcement of 2023’s shade, Viva Magenta....