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Lipstick

Power Up Your Style With E-Girl Glam

Power Up Your Style With E-Girl Glam

The e-girl makeup look is all about playful: Bold eyeliner designs, fake freckles, and doll-like blush are the cornerstones of this can't-miss-it look. Rooted in online gaming culture, it's fun,...

What Is the Blurred Lip Look?

What Is the Blurred Lip Look?

Think you need bold, matte lips to stand out this season? Think again! Soft, blurred lips are back in a big way for spring, and we know the secret to...

Going Grunge: Your Guide to ‘90s Alt Beauty

Going Grunge: Your Guide to ‘90s Alt Beauty

After years of natural, barely-there makeup trends, beauty lovers are embracing a bolder, edgier aesthetic. Enter grunge makeup. This statement-making style took hold of the beauty and fashion industries in...

Beat the Blahs With Dopamine Glam

Beat the Blahs With Dopamine Glam

Wearing makeup is an effective way to enhance your features and let your personality shine. Beauty also lets you embrace color and uniqueness. In a trend called dopamine glam—introduced by...

Spotlight on Velvetines Liquid Lipstick

Spotlight on Velvetines Liquid Lipstick

Lipstick has come a long way since its origins in Ancient Sumeria. Now, beauty enthusiasts have dozens of formulas to choose from, one of the most popular of which is...

How To Bring the Drama With Dark Lipstick

How To Bring the Drama With Dark Lipstick

Dark lipstick can give you an irresistibly moody look—if it’s done right, of course. Purple, burgundy, brown, black, and other dark shades can be challenging to maintain. If any of...

Wet Cherry Lip Gloss Gets a Makeover

Wet Cherry Lip Gloss Gets a Makeover

Protecting your pout is important, which is why we’ve reformulated our iconic Wet Cherry Lip Gloss! Enjoy kissably soft lips longer, with 12 head-turning shades to suit any occasion.  Why...

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